Published: September 6, 2022  |  

Shane Co: A local jeweler dedicated to education

Many of you know the iconic radio commercials, but did you know that Shane Co. has strong Colorado roots and a passion for education? Our partnership is built on shared values and a desire to support our local communities.

A devastated community leads to a new partnership

With two retail stores in Colorado and both Tom and Rordan Shane as alumni of the University of Colorado Boulder, the Boulder area has special meaning to the Shane Co. family. When the Marshall Fire devastated the Louisville and Superior communities, they reached out to see how they could help support students, staff and their families impacted by the fire. With their dedication to giving back to local schools and students in need, our organization values are strongly aligned with Shane Co.’s philanthropic values, and they made a gift to support our Marshall Fire response.

Being able to support communities at the local level is important to Shane Co. and a leading factor of why they see education as common ground for giving back. They also believe that by providing equal opportunities to all students will allow them to have a part, no matter how small it may be, in the fight for equitable learning. 

Why education is important to Shane Co.

Over the last several years, Shane Co. has been committed to supporting underserved kids and under-resourced schools in our local communities through the Kids-In-Need Foundation. Supporting education and equitable learning reflects the strong core values and family focus that is the foundation for the success of Shane Co., a fourth-generation company. 

Shane Co. believes the fight against racial injustice starts with education. 

Their regional partnerships with Kids In Need Foundation further aims to create equitable learning environments by supporting schools where the demographic is primarily composed of students who are Black, Indigenous, and people of color. 

Similarly, Impact on Education is committed to equalizing opportunity in education across racial and socioeconomic lines. We understand how important education is in determining a child’s future, and we work every day to ensure all Boulder Valley students have a bright path forward.

A little more about Shane Co.

Since 1929, and for four generations, the Shane family has been dedicated to helping their customers with their biggest life moments: proposals, anniversaries, graduations, birthdays, and more. Tom Shane and his son, Rordan Shane, are carrying on their family’s legacy as your trusted jeweler and friend in the jewelry business. Shane Co. has deep roots in Colorado, with Shane Co. stores in the Front range area for over 50 years, and Tom and Rordan Shane both graduating from the University of Colorado Boulder.


Impact on Education is a nonprofit organization, and we depend on our community to help us put our mission into action. We need your help to to provide opportunity and resources to 30,000 students and 4,000 educators of the Boulder Valley School District.

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Impact on Education
721 Front Street, Suite A
Louisville, CO 80027

Tax ID #84-0943046