Shane Co: A local jeweler dedicated to education

Many of you know the iconic radio commercials, but did you know that Shane Co. has strong Colorado roots and a passion for education? Our partnership is built on shared values and a desire to support our local communities.

A devastated community leads to a new partnership

With two retail stores in Colorado and both Tom and Rordan Shane as alumni of the University of Colorado Boulder, the Boulder area has special meaning to the Shane Co. family. When the Marshall Fire devastated the Louisville and Superior communities, they reached out to see how they could help support students, staff and their families impacted by the fire. With their dedication to giving back to local schools and students in need, our organization values are strongly aligned with Shane Co.’s philanthropic values, and they made a gift to support our Marshall Fire response.

Being able to support communities at the local level is important to Shane Co. and a leading factor of why they see education as common ground for giving back. They also believe that by providing equal opportunities to all students will allow them to have a part, no matter how small it may be, in the fight for equitable learning. 

Why education is important to Shane Co.

Over the last several years, Shane Co. has been committed to supporting underserved kids and under-resourced schools in our local communities through the Kids-In-Need Foundation. Supporting education and equitable learning reflects the strong core values and family focus that is the foundation for the success of Shane Co., a fourth-generation company. 

Shane Co. believes the fight against racial injustice starts with education. 

Their regional partnerships with Kids In Need Foundation further aims to create equitable learning environments by supporting schools where the demographic is primarily composed of students who are Black, Indigenous, and people of color. 

Similarly, Impact on Education is committed to equalizing opportunity in education across racial and socioeconomic lines. We understand how important education is in determining a child’s future, and we work every day to ensure all Boulder Valley students have a bright path forward.

A little more about Shane Co.

Since 1929, and for four generations, the Shane family has been dedicated to helping their customers with their biggest life moments: proposals, anniversaries, graduations, birthdays, and more. Tom Shane and his son, Rordan Shane, are carrying on their family’s legacy as your trusted jeweler and friend in the jewelry business. Shane Co. has deep roots in Colorado, with Shane Co. stores in the Front range area for over 50 years, and Tom and Rordan Shane both graduating from the University of Colorado Boulder.


Impact on Education is a nonprofit organization, and we depend on our community to help us put our mission into action. We need your help to to provide opportunity and resources to 30,000 students and 4,000 educators of the Boulder Valley School District.

Crocs to donate 30,000 pairs of shoes to the BVSD community

In the wake of the recent wildfire, everyone in our community is looking for ways to support each other. We’re excited to share that Crocs, the Broomfield-based maker of innovative casual footwear, has committed to providing a new pair of Crocs shoes to every student, educator and staff member within the Boulder Valley School District. While we know it’s a long road to recovery, we hope this simple gesture provides a sense of comfort.

The impact of the Marshall Fire throughout the BVSD community

Many of us were evacuated or under pre-evacuation orders for the Marshall Fire, with 2,400 students and almost 200 staff members from the the Boulder Valley School District living within the burn area boundary. Over 500 students and 40 staff members lost their homes, and over 800 students and 50 staff members are currently displaced because of the fire. 

“As with every tragedy our community has endured, we immediately heard from people who wanted to help students, schools and staff,” said Allison Billings, Executive Director at Impact on Education. This outpouring of support is what makes the BVSD community so special. The needs of our displaced family, friends and colleagues are continuing to emerge and it’s difficult to imagine how a community recovers from devastation like this. It’s gestures like these that remind people they’re not going through it alone.”

Impact on Education has now raised over $600,000 through our Critical Needs Fund and we’re working closely with BVSD to support the immediate needs, long-term recovery, and mental health of all BVSD students and staff. 

Crocs is a local company making a huge impact

Crocs has called Colorado home since its founding in 2002 and more than 450 team members work out of their Broomfield headquarters.

“Like so many, we were heartbroken to witness the devastating wildfires that will forever impact the lives of our neighbors, friends and colleagues in Boulder County,” said Shannon Sisler, SVP & Chief People Officer at Crocs. “Over the past few weeks, we’ve received countless requests for Crocs shoes and are committed, through our partnership with Impact on Education, to provide a sense of comfort during this difficult time to the students, faculty and staff of the Boulder Valley School District. While the path to recovery is still unclear for many, we hope this donation will supply simple comforts as our community rebuilds.” 

The generous donation has the potential to impact over 30,000 people throughout the district. The gesture stems from Crocs Cares, the brand’s global philanthropic arm, which is dedicated to providing comfort when and where it’s needed most.

How the Crocs will be distributed

Impact on Education is working with school principals and their PTO/PTA organizations to create a roll-out plan for delivering shoes directly to students and staff. Crocs’ mobile truck will visit each school – beginning with those hardest hit by wildfire – potentially as early as next week, and will continue making stops at area schools over the coming weeks. Students and staff will get to choose from donated products from the brand’s Classic Collection.

The road to recovery

Our partnership with Crocs is one way we’re looking to support all students and staff during a difficult time. We’re also working to provide cash assistance to staff and gift cards to students most in need of support, and will soon be delivering “comfort kits” with letters of support from students and community members, art supplies, journals and other age-appropriate items for these students and educators. 

Looking ahead, we’re working closely with BVSD to fund additional mental health resources for the BVSD community to support the recovery of our students, staff, and their families. 

Thanks to a new partnership with the Arly Kruse Educational Foundation, Impact on Education is facilitating an additional $30,000 investment to catch up groups of elementary students at two BVSD schools with targeted academic tutoring this spring. This tutoring is part of the broader catch-up plan, offering supplemental learning opportunities to high needs students experiencing academic setbacks due to the pandemic. 

Literacy and math tutoring

Alicia Sanchez Elementary School and Escuela Bilingüe Pioneer Elementary, both in Lafayette, identified students in need of tutoring using literacy and math assessment data as well as teacher recommendations. 

“This is fantastic! Thank you so much for advocating for our students. Their parents are so grateful for and supportive of the opportunity.” 

Anabel Rafoul, Assistant Principal of Escuela Bilingue Pioneer Elementary

Targeted tutoring is now in place for 44 high needs elementary school students. Students at both schools receive two hours of tutoring per week in literacy, math, or both, to improve their academic skills and future success. Teachers are already seeing the growth and are reporting increased student confidence as well as noticeable improvement, specifically in reading. 

About the Arly Kruse Foundation

The Arly Kruse Educational Foundation aims to enhance the education of children from diverse backgrounds through academic support and tutoring free of cost to Boulder Valley School District families.

The Foundation’s namesake was a retired teacher with a belief in the power of tutoring. Her husband and organizational Founder, Jack Kruse, shared, “We’re thrilled to be able to partner with Impact on Education to provide supplemental and targeted literacy instruction to students in need.” 

As the Foundation for Boulder Valley’s public schools, Impact on Education was uniquely positioned to identify schools with specific needs and partner with the Arly Kruse Educational Foundation to bring those resources to the students who needed them most. We are so grateful to be able to provide high quality supplemental instruction to students whose learning has been disrupted.

Premier Members Credit Union is passionate about supporting education in our community. Growing from a small financial institution serving teachers in the Boulder Valley School District, to one that serves tens of thousands of members throughout Colorado and nationwide, they recognize the importance of financial literacy and responsibility as a critical educational tool.

Bringing banking to high schools

In 2009, PMCU partnered with Boulder High School to open the Panther Student Credit Union. Their partnership offered unique and valuable hands-on learning experiences for students to dip their toes into the world of finance and business. After the initial success of the Panther Student Credit Union, Premier Members created similar programs in three other high schools in the Boulder Valley School District. In 2010, Fairview High School launched the Knight Student Credit Union, and Monarch High School launched the Coyote Student Credit Union, while Centaurus High School opened the Warrior Student Credit Union in 2011. Each of these credit unions are primarily student run with oversight from Premier Members’ team members.

The student experience

High school students are recruited in the spring to work at their school’s respective credit union for the following academic year. After completing two training sessions at a Premier Members branch during the summer, students are equipped with the skills needed to run their school’s credit union. Each student receives similar training to the professional tellers in Premier Members’ branches.

“Promoting financial literacy, and operating the high school branches exemplifies Premier Members’ commitment to building lasting relationships that strengthen the communities that we serve. Providing educational opportunities and supporting the financial literacy of our youth is a staple of the “Premier” experience.”

Susan Finesilver, AVP Community Relations at Premier Members Credit Union

While school is in session full-time, students working at their school branches are well-equipped to independently operate the credit union. Students are responsible for setting up daily, managing the cash box, helping members and prospective members with their accounts, and working with confidential information. Student interns receive both an hourly wage and elective business credits throughout the school year.

Real-world financial skills

Each student working at a student credit union engages with real-world personal finance situations during their high school experience, allowing them to build financial literacy in a safe and structured environment.

All student members develop money management skills and come to understand the importance of saving for the future. They gain experience managing their own debit card and checking account and finding appropriate ways to establish and maintain good credit for future use. Not only do student interns successfully learn financial management skills, they experience committing to a position for an extended period of time. The students get to experience being professional and working with a business in a structured and secure environment. They develop unique cash handling skills as they deposit money into different accounts with larger transactions while keeping member information confidential. In addition to the cash handling skills, students learn and use other bank teller skills, as well.

“The student interns are learning critical skills that are applicable to anyone, not just those interested in finance.”

Steve Carr, Student Branch Liaison at Premier Members Credit Union

This is a rigorous program that both requires and instills student commitment and responsibility. Students leave the program with a toolkit full of self-initiative, responsibility, and critical financial and business skills. While it is not required, students often stay with the credit union until they graduate, and train younger students for their position.

The next step for Premier Members’ student credit unions

When schools shuttered due to the coronavirus pandemic, the four student-run credit unions were forced to temporarily close as well. Premier Members is exploring ways to relaunch the program amidst our new high school environments.

Our longstanding Crayons to Calculators program, generously supported by Western Disposal, needs your help to ensure that 11,000 Boulder Valley and St. Vrain Valley students pre-K through 12th grade start school in August well-equipped for success! This year, maybe more than any other, students will need our assistance, and Crayons to Calculators is ready for the challenge: 

In order to align with Boulder County Public Health guidelines, we are securing and pre-packaging all of the needed supplies recommended by BVSD and SVVSD, through a wholesale supplier and delivering them directly to the school districts for distribution to students in need. This program adaptation will serve as a safety measure while still fulfilling the need for every single student to return to learning in August feeling prepared and confident. 

What does this mean for community participation? It means we need community members, who share our commitment to education for all students, to make a gift on behalf of this imperative program. Since we are unable to incorporate two typical elements of this program, volunteer assistance and donated supplies, in 2020, we need to raise more funds from individuals and businesses.

This year, we’re excited to share that our friends at Google have pledged to match all donations made by June 30th up to $10,000. Crayons to Calculators has never depended more on community, individual, and corporate donations. Will you help us raise $20,000 for school supplies by then? 

So, as we head into the heat of summer, we know that with your help, Crayons to Calculators and its title sponsor Western Disposal along with partners Impact on Education and Education Foundation for the St. Vrain Valley will be able to meet students’ needs and help them start the school year ready to set new and higher goals! 

Donate here

Sponsorship opportunities are still available. Please reach out to if your business is interested in supporting this essential program or sharing information on our behalf. 

Connect with Us

Subscribe to our e-newsletter

* indicates required

Impact on Education
721 Front Street, Suite A
Louisville, CO 80027

Tax ID #84-0943046